Scream! but when?

You should know what to hype and when regardless of how shitty it might actually be.

The success of any product comes down to its marketing and delivery.

A great product when marketed badly won't prosper. A bad product if marketed well can just as well be a great product.

At the end of the day, it's really about how you present that matters.

Despite what many might extrpolate from this argument, this isn't to say that making an actually useful thing should be less of a priority than marketing. Effectively, I think, the quality and benefit must be the sort of thing that people should think of first, and that can eventually contribute to making the marketing campaign actually work.

However, an average product if tapped into the hearts and minds of the audience can in fact turn out to be one that people like. Perhaps, the moment it stops working is when people realize they can get a better thing for a smaller price. But an average product can also be iterated upon and be made better if user feedback is respected.

I also think that this is partly what PoliSci emphasizes on. That narratives matter. That they can overpower weaker narratives and make something essentially idiotic a symbol of pride and justice.

Communism is bad for people who think greed is just an inherent aspect of human condition and is nothing to go against of, whereas for people who genuinely believe human life can be made fully equal and opportunities accessible to all, it's their core principle.

It's important to keep in mind that there is no single system that is ideal. It cannot be made ideal - just something that works for that time and the goals deemed important for people at that moment. Since goals and times change, the system that's seen as fit, despite how raw it is, is picked.

The reality is, though, that human mind is inherently malleable. The goals and ideals that we think are valid can be totally pulverized by a strong argument that proves otherwise. Which is why narratives play a big role in our life.

Tying it back to the original idea of the salience of communicating the expedience of a certain product, we can say that talking about something positively or negatively will shape its image accordingly. So, it's a workable strategy to know what to hype and when.